About Us
Precision Advertising for Impactful Advocacy
Born from the combined expertise of seasoned political strategists and experienced adtech executives, Public Affairs Partners was founded to bridge a critical gap in persuasion advertising within the public affairs space.
Traditional advertising platforms often fall short when it comes to the unique needs of public affairs campaigns—such as precisely identifying and reaching niche, influential audiences, navigating complex compliance and regulatory landscapes, and gaining timely insights into campaign performance. We recognized that existing tools lacked the precision, transparency, and accessibility necessary to effectively deliver impactful messages that drive genuine outcomes in policy and public opinion.
So, we built the solution.
Our Technology
Tailored Targeting
Granular audience targeting that combines multiple data models and targeting strategies to create a custom audience based on your campaign goals.
Transparent Reporting
Transparent, real-time reporting powered by APIs to clearly track and optimize campaign performance, allowing rapid adjustments and deeper insights into your advocacy impact.
High-Quality Data, Without Fees
Whether using our off-the-shelf audiences built from industry leading data partners or doing a custom match (we have a 85%+ match rate), the price and audience quality stay the same.
Onboarding in Minutes
A user-friendly platform designed with streamlined onboarding, ensuring ease of adoption and effective use regardless of your team's level of digital advertising expertise.
