Your Field Work Needs Digital
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Your Field Work Needs Digital

  • Ashley Molinari
  • Sep 17
  • 2 min read

Make Sure Your Advocacy Message Doesn’t Fall on Closed Doors


Face-to-face outreach is one of the most effective ways to build relationships, spark conversations, and mobilize people around your cause. But what happens when the timing doesn’t work out, when your team misses someone at the door, or when the decision-makers you want to influence aren’t available to meet in person?


That’s where digital advertising comes in. Using digital ads to supplement in-person outreach ensures your message reaches people even when you can’t be there. It reinforces your conversations, builds recognition, and keeps your issue top of mind long after the interaction.


Digital allows you to combine targeted digital ads with on-the-ground canvassing to see measurable gains in both awareness and supporter engagement. By surrounding your audience with consistent messaging—in person and online—you can maximize the effectiveness of every door knock and every conversation.


How to Create Your Own “Digital Doors” Campaign with Public Affairs Partners


  1. Create a FREE Account: Get started in minutes—no setup fees, no complicated onboarding.

  2. Create Campaign: Launch your campaign a few days before your team starts canvassing or holding meetings. This gives your message time to “stick” with the audiences you want to influence.

  3. Select Your Geography: Choose the exact location of your field efforts. Whether it’s a legislative district, a city, or a targeted ZIP code, you can target any location on the Public Affairs Partners platform.

  4. Select Your Audience: Reach the people who matter most. Use our prebuilt matched audiences or upload your own supporter, member, or stakeholder lists at no additional cost.

  5. Select Your Creatives: Follow the prompts to choose your ad formats and upload your creative assets. You can run display, preroll video, or CTV ads that complement your in-person message.

  6. Launch Your Campaign! 🚀 Once live, your campaign will begin delivering impressions to your chosen audience, reinforcing your in-person outreach and keeping your issue front and center.


Why Pair Field Work With Digital?


  • You Can Reinforce Your Message: Digital ads create multiple touchpoints, increasing the likelihood your audience remembers and acts.

  • You Catch Missed Connections: When someone isn’t home or can’t attend an event, digital ads ensure your message still gets through.

  • You Extend Your Reach: Digital expands the footprint of your field work, amplifying conversations beyond the doors you knock.

  • You Can Measure Impact: With transparent reporting, you’ll see exactly how your campaign performed and use that data to improve your strategy moving forward.



Public Affairs Partners brings award-winning digital expertise to advocacy groups, trade associations, nonprofits, and private sector initiatives. Our streamlined interface combines advanced targeting, programmatic advertising technology, and real-time reporting, without requiring prior digital advertising experience.


Ready to see what’s possible? Create an account today and start building your own “Digital Doors” campaign with Public Affairs Partners.



Questions, comments, suggestions? Our team is always standing by, ready to help! Contact us and let us know how Public Affairs Partners can help you.

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